Please take a look at the TaylorMade golf challenge
When Taylormade released the white R11 driver…it was basically an FU to the entire industry when you think about it. Taylormade was basically saying to all its competitors…”We’re going to launch something none of you would ever even dream of doing (because of the guaranteed mockery you would get from consumers and the industry) and oh by the way it’s going to be the biggest driver release ever to hit the golf world.”
Hard to imagine now…especially since it has been out and flooding the Tours and flying off retail shelves across the country…but if you go back to before its launch and think about a company like Titleist or Callaway or Ping releasing a white driver you would have probably laughed…and not even given the new driver a chance on the range. But with the tour presence Taylormade has…they can roll over a new club to all their pro staff in the blink of an eye. And the sheer numbers of them give you a great probability that you will get a win on tour with one of these new white drivers pretty quickly…which of course influences the consumer all the way down the line…it is a validation (although not a good one) to them that this thing must work.
