The New 2011 Titleist Pro V1 and Pro V1x will be released soon and you should see them on our website in early February.
A recent e-mail from Terry McAndrew outlined some finer details about the new ball and the world awaits eagerly and I would be interested in what you think about the next generation of Titleist Balls
Titleist announced the launch of the most technologically advanced Pro V1 and Pro V1x golf balls ever. According to the company, it has raised the standard for quality and performance by making it even better. Those statements pack a lot of weight when you consider some of the things that have been said about the ProV1 franchise. “It is, by far, the longest-running No. 1 model of any golf product we’ve tracked since we began Golf Datatech retail reports in 1997,’’ Tom Stine, the market research company’s cofounder said to Boston.com earlier this month. According to Titleist, more than 75 million dozen Pro V1 balls have been sold. The Boston Globe reported some 500,000 Pro V1 golf balls are made, every day, at Titleist facilities.
“Golf is a game of continuous improvement and serious golfers want to get better,” said Mary Lou Bohn, Vice President, Titleist Golf Ball Marketing and Communications. “At Titleist, we care about golfers’ games and will only introduce a new golf ball if it truly performs better and helps them shoot lower scores. We have tested and validated the performance of the new Pro V1 and Pro V1x with players throughout the pyramid of influence with resoundingly positive performance feedback and success. New Pro V1 and Pro V1x are the best performing golf balls we’ve ever made, and the best performing golf balls in the game.”
The new ProV1 provides increased spin control and a more consistent ball flight, Titleist said, while retaining the distance and durability features it made its reputation on. The advanced performance characteristics are a result of a new and innovative ZG process core technology, Titleist said, a responsive ionomeric casing layer, urethane elastomer cover and spherically tiled 352 tetrahedral dimple design. This new 352-dimple pattern with five different dimple sizes (previous generation had 392 dimples) has more surface coverage and 3 axes of symmetry, the company pointed out. These new aerodynamics deliver a penetrating ball flight that holds its line in the wind. “By implementing design improvements in the core, casing layer and aerodynamics, we have produced the highest performing and most consistent performing Pro V1 we’ve ever made,” said Bill Morgan, Senior Vice President, Golf Ball Research and Design, Acushnet Company. “Players’ feedback has focused on new Pro V1’s tight penetrating flight, particularly in holding its line in the wind, as well as the increased spin control and consistent reaction into the green.”
Delivering very low spin off the driver and long irons to generate longer distance is one way Titleist went about improving the ProV1x ball. Like its sibling, the ProV1, it too boasts a more consistent flight pattern along with the Drop-and-Stop trademark control on the green, which the company coined. A four-piece multi-component design in the Pro V1x features a large, high velocity dual core with a soft center, responsive ionomeric casing layer, urethane elastomer cover and a new spherically tiled 328 tetrahedral dimple design (previous generation had 332 dimples) Titleist explained. The high coverage dimple pattern has seven different dimple sizes and three axes of symmetry that produces a higher trajectory. The Pro V1x retains its urethane elastomer cover for feel and durability. “The new Pro V1x has a new 328 tetrahedral dimple design which is exceptionally efficient aerodynamically,” said Morgan. “The combination of the Pro V1x’s higher trajectory and very low spin results in longer distance. While any distance gains are certainly player dependent, most Pro V1x players have noticed that it peaks further downrange and carries farther than their prior generation Pro V1x. They have also experienced excellent performance in windy conditions.”
Prior to any product introduction, Titleist’s strategy is to involve some of the best players in the world for feedback as well as ultimately validation. “It flew
with a nice trajectory and it carried well. I like the way it penetrated through a headwind. When you’re able to carry it a long way off the tee, and then spin it around the greens, that’s a perfect combination,” stated former Masters Champion, Zach Johnson after testing the New Pro V1x for the first time. “It has a higher ball flight which is what I am looking for. And the way it’s landing on these really firm greens, it’s able to stop a little quicker,” said Bubba Watson after playing the New Pro V1x for the first time at the Shark Shootout. It might not be surprising to hear Maria Hjorth comments following her season-ending victory at the LPGA Tour Championship. The win came after the first time she played the New Pro V1 incompetition. “I love the New Pro V1 because it fits my game very well. It has a great ball flight, is very durable and feels great around the green. This new Titleist golf ball is even better for me,” she said. Padraig Harrington won the Iskandor Johor Open in Malaysia, the first time he put the New Pro V1x in play. He was also the very first player to win with it on the worldwide professional tours. “I was very confident with the New Pro V1x and hit it a long way. It is longer and holds its line b
etter off the tee,” he said. “It’s definitely got a more penetrating ball flight, has superb distance control and the Pro V1x has always been brilliant around the greens.” After Harrington claimed the maiden victory for the new ProV1, Michio Matsumura captured the Casio World Open playing the New Pro V1x and Hiroyuki Fujita won the JT Open playing the New Pro V1 on the Japan Golf Tour. According to Titleist, other notable players such as Hunter Mahan, Henrik Stenson and over 100 others across all of the worldwide professional tours already have made the conversion to the new golf balls.
“Professionals and amateurs alike, all of whom seek to advance their games, have provided performance feedback and validated each generation of the Pro V1 and Pro V1x, to ensure that the world’s best golf balls keep getting better,” said Bohn. “The essence of players’ trust in Titleist is that they have to know that their golf ball will do exactly what they want it to do if they hit their shot properly. Pro V1 and Pro V1x have earned this trust, year after year, and that it is why more of the world’s best players, club professionals, accomplished amateurs and golfers around the world have made Pro V1 their #1 choice.” The New Titleist Pro V1 and Pro V1x golf balls begin shipping to golf shops in February.