Report From TaylorMade

Abu Dhabi Golf Championship

Tour Report

January 2011

What can I say about this week, other than it exceeded all our expectations! reports Mark James from TaylorMade Golf

The team have travelled to Abu Dhabi with a limited amount of R11 heads and as soon as we arrived, the players wanted to get their hands on this fantastic new product. They have all seen and heard of about the “white driver”!

 We were exceptionally busy building Taylormade  R11 for our Staff players and the initial feedback from all the players was really positive. Both the colour and look were well received, but most importantly the performance of the driver was outstanding. The R11 ball speeds were 1 to 3 MPH faster than the 2010 SuperFast driver and 3 to 5 MPH faster than the R9 Super Tri and most players instantly gained yardage. We actually had to do very little “tweaking” with the FCT sleeve and ASP “bumper” to  get fantastic performance from the driver, a real boost for the players as the easily adjustable heads were quickly  changed to suit the windy conditions this week.

 Darren Clarke, Martin Kaymer, Peter Hanson, Richard Bland, Fabrizio Zanotti, Edoardo Molinari and many more were testing R11 this week and I am sure that you will see some of our non Staff players using this incredible golf club as well. Retief Goosen, double US Open Champion had the new Burner 2.0 in his bag this week.

We move on to Bahrain next week where we will continue to work with our players to “fine tune” the R11 for them but all in all it was a very busy week, but more importantly the R11 was the “star of the show”. Expect at least 10 R11 drivers in play this week and maybe a couple of Taylormade Burner 2.0 drivers as well. Let’s hope for a winner!!