The search for added distance has not stopped. Manufacturers are always looking for the edge to drive distance. Hotter faces (within the rules); Golf balls that spin less off the Driver and longer clubs; Lighter heads with improved aerodynamics that enable faster club head speed; Larger hitting zones allowing longer shafts and again faster club head speed. Within the rules, the manufacturers are obsessed with you getting to hit the ball further.
Despite the many column inches of advice that tell us to play with higher lofts to launch the ball higher (the result being extra distance), golfers have steadfastly stuck to the concept that at worst, they should be in a 10.5 degree Driver. This makes no sense. Why invest in a Driver to get more distance and then choose loft that limits the improvement that is possible? Here the designers have come to our rescue. Many 2010 and 2011 Drivers - in a 10.5 degree loft – will, in fact, launch the golf ball higher!
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