Footjoy Dryjoys Tour Golf Shoes

FJ LAUNCHES NEW DRYJOYS TOUR GOLF SHOE

FootJoy, the #1 Shoe in Golf, introduces DryJoys Tour™ - a new category of performance golf shoes born from a 21-year heritage as the #1 all-weather performance shoe in golf. Following several years of development driven by player insight, DryJoys Tour deliver the comfort, flexibility and waterproof performance that players at all levels have come to expect from the DryJoys® brand while integrating enhanced Tour-caliber stability features. The new DryJoys Tour golf shoes have been engineered to exceed the demands of the world's top professionals. Featuring the next generation Tri-Density TPU Stability PODS™ outsole, DryJoys Tour shoes provide the stability and performance required to compete on the tour's most demanding courses. Blended with traditional upper styling crafted from the finest premium leathers, this new category surpasses the expectations of even the most discernible tour players.  "This new category takes our highly-successful DryJoys franchise to the next level with the integration of several key stability features," said Mike Foley, Director of Footwear Marketing, FootJoy. "Players of all levels will continue to enjoy the comfort, flexibility and all-weather performance synonymous with the DryJoys brand with the new added benefit of several major technological enhancements that deliver unsurpassed platform stability, traction and overall confidence."  World #4, Steve Stricker, notes, “With the new DryJoys Tour, you immediately notice the improved stability and connection with the ground. It’s a significant improvement and one that will benefit performance. Equally important, the overall comfort is outstanding. It’s an all-around great product and has been my ‘go-to shoe’ since I first received them.” The launch of the new Footjoy DryJoys Tour Golf Shoes category will be supported by a multi-dimensional print and digital advertising and marketing campaign. Available from January 2011 with a MSRP of £125.